A reader asks: “Jeff, I want to feature something about me and my business that's powerful, yet catchy in my email signature block, what do you suggest?”
Cool question! While your decision/execution might be influenced by your product, service, company culture or industry image, (i.e., conservative or creative), here's the fun part, there are no rules.
You can use your “signature block” space like it's a blank billboard or palette of possibilities. And there's no cost. Zip. Nada. Bupkus!
You can reference:
- A personal philosophy or mission statement.
- A favorite quote.
- An upcoming sale or special promotion.
- A specific product or service.
- Valuable content; i.e., free stuff at your website, which might include downloads, podcasts, streaming videos, special URLs or blogs
- Brief biographical or historical information or special awards and recognitions, about you and/or your company.
Yet remember, while it's okay to be tastefully "self-promotional," it's especially valuable when you're stressing the results, benefits, advantages and outcomes you deliver that help others achieve and exceed their goals.
Here are some simple examples:
My close friend, speaker and author, Chuck Reaves, always includes: Teach Others!
"In the history of recorded time, no customer has ever said, 'Your price is too high,' and meant it."
Chuck then provides links and references to help you sell value.
Elaine Parkerson, a client and friend, who was the president of a qualitative research firm, followed her contact info with: “Face-to-Face / Eye-to-Eye / Heart-to-Heart. You and your consumers -- for clarity, confidence, and competitive edge.”
Once, I saw brilliant execution by Raul Rubio Guevara, a realtor and a subscriber to my e-newsletter, “The Results Report.” Here are just a few of the effective and impactful things Raul included in his e-mail signature block (my comments are in parentheses).
"If you see something you like, call me today!" (Raul urges you to take action. Why? Because it's in your best interest!)
Following Raul's name, he lists his designations, i.e. ABR, CRS, GRI. (Letters like this, convey credibility. By the way, you gotta earn 'em and deserve 'em. No phony online accreditations and degrees allowed. Liars are losers!)
And after Raul's designations, he includes: "Bilingual Agent" (He speaks your language, whether it's English or Spanish).
"Your real estate consultant for life!" (He's interested in a long-term relationship, not a singular transaction.)
"Marketing your home for all it's worth!" (Never met a seller who wants their home marketed and sold at a "steal").
Okay, the preceding is plenty. But Raul isn’t done. He goes on to urge an e-mail reader to visit his web site for valuable and complimentary information on buying or selling a home, obtaining online home evaluations, state-of-the art property marketing and home search tools, and even financing options.
But wait, there's more. Raul even sneaks in a request for referrals, with these winning words: "The finest complement I can receive is a referral from my valued customers. A referral is sending someone you care about to someone you trust!" (Whoa! That's great stuff!)
Raul rules! So what are you going to do?
You can either simply "sign" your name. Or, you can "write" your future.
Jeff Blackman is a Hall of Fame speaker, author, success coach, broadcaster and lawyer. His clients call him a “business-growth specialist.” If you hire speakers, contact Jeff at 847-998-0688 or email@example.com. And visit jeffblackman.com to learn more about his other business-growth tools and to subscribe to Jeff’s free e-letter, The Results Report. Jeff’s books include “Stop Whining! Start Selling!” (an Amazon Bestseller) and the revised 4th edition of the best-selling “Peak Your Profits.” You can also stay connected with Jeff via Facebook, LinkedIn and Twitter: @BlackmanResults.