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A study looked at average costs of items for a day at the beach and found Naples as one of the most expensive beach areas.

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Financially, a day at the beach in Naples is no day at the beach.

That, at least, is according to TravelBird, which calculated the average cost for sunscreen, a bottle of water, a beer, ice cream, lunch and any applicable access fees at 250 beaches worldwide.

The Dutch travel website standardized prices, portion sizes and currency exchange rates.

Naples-area beaches ranked 38 on the list of most expensive beaches. TravelBird calculated that sunscreen cost $7.02, a bottle of water $1.69, a beer $5.87, ice cream $2.40 and lunch (meal and drink for one person) $25.11, for a total of $42.09.

By comparison, the priciest day for a spot on the sand in all the world was La Plage de Maui in Tahiti, French Polynesia, where the cost for the same beach supplies was $60.13, TravelBird said. The cheapest beach was Cua Dai Beach in Hoi An, Vietnam, where they cost only $13.54.

Eighteen beaches in the United States were analyzed in the report. Main Beach in East Hampton, a playground for New York’s bold-faced names, sets you back the most at $48.85 and was ranked 10th; the cheapest beach was Gulf Shores, Alabama, part of the so-called “Red-Neck Riviera,” which ranked 116th with a cost of $34.74.

In Florida, West Palm Beach was the most expensive beach with a cost of $47.45, placing it 11th on the list, followed by Daytona Beach, 26th with a cost of $43.61, and South Beach in Miami, 32nd with a cost of $42.49.

After Naples, Fort Lauderdale Beach was ranked 68th with a cost of $39.50, and Smathers Beach in Key West came in 99th with a cost of $37.34, making it the least expensive place for a surfside day in Florida.

Lee County beaches were not listed in the rankings.

In the report, TravelBird CEO Symen Jansma said the company created the rankings to give travelers as much information as possible about their planned destinations so they could manage budgets and expectations. The snapshot “can also be used as an indicator of costs in that region at large,” he said.

Jack Wert, director of the Naples-Marco Island-Everglades Convention and Visitors Bureau, said the TravelBird ranking didn’t bother him because it “indicates we have good demand — even if people are finding it more expensive here, it doesn’t keep them away.”

He said his bureau’s surveys showed that in June, 95 percent of visitors to the area said they would recommend the area to others, even though about 15 percent thought the area was more expensive than they expected.

TravelBird’s study showed the 10 most expensive beaches worldwide are:

1. La Plage de Maui, Tahiti

French Polynesia

$60.13 

2. Mareto Plage Publique, Moorea

French Polynesia

$58.36

3. Anse Vata, Noumea

New Caledonia

$56.11

4. Anse Georgette, Praslin

Seychelles

$54.25

5. Anse Soleil Beach

Seychelles

$54.18

6. Beau Vallon, Mahe

Seychelles

$53.13

7. Poe Beach

New Caledonia

$52.99

8. Nishihama Beach, Okinawa

Japan

$52.09

9. Yonaha Maehama Beach, Okinawa

Japan

$50.75

10. Main Beach, East Hampton, New York

USA

$48.85

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