JW Marriott Marco Island reveals more new tower features

Featuring a curated luxury experience exclusively for adults

Will Watts

Travelers will soon be able to answer the siren song of “Paradise by Sirene, a curated escape exclusively for adults" at the JW Marriott Marco Island Beach Resort.

Paradise by Sirene is a unique, upscale hideaway perched above the Gulf of Mexico within the JW Marriott Marco Island’s  Lanai Tower, scheduled for completion next month.

The new rooftop bar/lounge.

On Sept. 15, the JW Marriott Marco Island Beach Resort unveiled 10K Alley, a combination gastropub and state-of-the-art gaming emporium located on the fifth floor of the new Lanai Tower. 

Sirene guests will enjoy exclusive access to the rooftop pool and sun deck, as well as the full use of a personal beach butler who will cater to their every whim as they relax by the water. Sirene’s personal vacation planner will also be on hand to arrange exclusive access to the resort’s scenic golf courses, premium spa treatments, thrilling local excursions and much more.

These “Friends of Sirene” will receive innovative wearable technology bracelets to unlock not only their guest rooms and suites with upgraded amenities and striking views of the Gulf of Mexico through glass balconies, but also identify their status to staff.

The bracelets will also reveal access to a variety of items and experiences throughout the resort curated by Sirene, including exclusive menu items, off-menu crafted cocktails and artfully designed spa services at Spa by JW.

In addition to the premier services mentioned, friends of Sirene can also access the following exclusive amenities and experiences:

Complimentary breakfast daily – Friends of Sirene enjoy an enhanced Continental Breakfast in Tesoro, the soon-to-debut 5th floor restaurant overlooking signature views of the Gulf of Mexico.

Lanai guestroom.

Adult-exclusive sun deck and rooftop pool – Guests can enjoy unobstructed views as they recline in total relaxation on plush lounge chairs and allow Sirene’s pool valet to tend to their every need. On hand they’ll find a variety of reading material, complimentary earbuds, music, and an extensive list of food and beverage items available for order poolside.

Surprising indulgences – Throughout their stay, Sirene will provide guests with surprising delights, which could range from a snack of watermelon soaked in Russian-Infused Vodka or sand dollars collected that morning from the Gulf by resort cruise captains, to scented aromatherapy towels, special culinary station demonstrations, and much more.

Lanai rooftop restaurant rendering.

Special arrival experience – Guests can expect a private lounge-style champagne check-in which includes additional vacation planning service opportunities to give them an experience in paradise they won’t find anywhere else.

Special concierge – Just a text message away, guests can look to Sirene for assistance to make any arrangement no matter how large or small. Friends of Sirene are provided Sirene’s private line upon arrival and can always stay in communication via text for any special requests from their lounge chair at the pool or on the beach, their guestrooms or throughout the resort.

Sirene fitness center –Paradise by Sirene guests have access to the adult-exclusive fitness center in the Lanai Tower, which features state-of-the-art equipment and sweeping views of Marco Island.

The reveal of “Paradise by Sirene” is the finishing touch on the resort’s $320 million renovation, which began in 2015 and included a new grand front entrance, reimagined lobby, transformed guestrooms and suites, expanded pool decks, and exciting additions to the resort’s culinary offerings.

Paradise by Sirene at JW Marriott Marco Island Beach Resort is now accepting bookings for arrivals Nov. 20, and beyond.

The hotel reopened as a JW Marriott on Jan. 1, 2017 and began once again hosting large corporate meetings this spring, but the new Lanai Tower on the south end of the property has continued to undergo extensive construction and finish work.