Kacey Musgraves sells Ted Cruz-inspired 'Cruzin' for Bruizin' shirts to benefit Texas aid

Amanda O'Donnell
Austin American-Statesman

Kacey Musgraves was looking for ways to help Texans without power and water when she tweeted out that she was donating to various causes Thursday afternoon. 

Not much later, though, the singer had another idea for a way to help out.

Her tweet throwing around a new T-shirt slogan drew in nearly 11,000 likes. That was enough of a reaction to spur Musgraves to bring the idea to fruition.

Kacey Musgraves accepts the Female Vocalist of the Year award at the 53rd Annual CMA Awards at Bridgestone Arena Wednesday, Nov. 13, 2019 in Nashville, Tenn

"*makes “CRUZIN FOR A BRUZIN” tees * donates profits to Texans in need," Musgraves tweeted and joked that the "Link (is) coming soon. Don’t RUN OFF anywhere..."

As of Thursday night T-shirts reading "CRUZIN' FOR A BRUZIN'" were available for purchase for $29.99 on Musgraves' website. The shirts allude to U.S. Sen. Ted Cruz, who boarded a plane to Cancún, Mexico, Wednesday amid an ongoing power and water crisis in Texas.

Cruz' trip drew immediate and strong backlash from residents, many of whom have faced uncharacteristically severe winter weather the past week while struggling to secure access to basic necessities like heat and water.  

After losing power, huddling around the fireplaces and learning school was canceled, Cruz said his daughters told him they wanted to travel somewhere warmer. He and his wife decided to go along with them to be good parents, but "I started having second thoughts almost the minute I sat down on the plane."

After returning to Texas earlier than planned Thursday night, Cruz said he had planned to "work remotely" until he realized that he was needed in the state. 

"In hindsight, I wouldn't have done it," Cruz said, but it became "more compelling" for him to return as controversy grew about the trip. 

"Leaving when so many people were hurting didn't feel right and so I changed my flight to come back today," he said.

More:Sen. Ted Cruz calls Mexico trip amid Texas winter crisis and power outages 'a mistake'

The profits from Musgraves' shirts will go toward Feed The People Dallas, Casa Marianella and the American Red Cross of Central & South Texas.

Beyoncé is also lending a hand to those affected in her native state of Texas. The "Formation" artist's foundation BeyGOOD is collaborating with Adidas and Bread of Life to bring "urgent relief to those suffering as a result of the winter storm."

"Visit @BreadoflifeH for more information on assistance. We send our prayers to those impacted by the winter storm," BeyGOOD tweeted Thursday.

Power outages across Texas have left millions of people in the dark and bitter cold this week amid an unprecedented winter storm that buried the state in snow and ice and brought single-degree temperatures. 

Extreme energy demand and overloaded frozen utility plants are among the factors that led to the power outages, experts said.

"No matter which way you cut it, this is a massive failure for a grid and a state that holds up energy and electricity as a shining example," said Varun Rai, director of the Energy Institute at the University of Texas-Austin.

Nearly 4.5 million customers went without electricity Tuesday, and by Wednesday over 3.3 million Texans still didn't have the lights turned on, according to poweroutage.us.

If you're looking for other ways to help Texans, the Austin American-Statesman, part of the USA TODAY Network, has compiled some resources, here:

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Contributing: Nicholas Wu and Ryan Miller, USA TODAY