Bad Bunny debuts 'El Apagón' music video amid Hurricane Fiona, addressing Puerto Rico's gentrification

Naledi Ushe

Bad Bunny continues his devotion to activism.

The 28-year-old rapper used his latest music video to bring eyes to a short documentary about the social and economic hardships in Puerto Rico.

Bad Bunny's release of the "El Apagón" music video coincided with his home country's devastating blackout caused by Hurricane Fiona.

"I hope people in PR can watch my video before the lights go out," Bad Bunny wrote on his Instagram story Friday.

The 23-minute video only features one minute of "El Apagón" from his album "Un Verano Sin Ti." The rest of the video is from a documentary titled, "Aquí Vive Gente (People Live Here)."

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Narrated by reporter Bianca Graulau, clips flash of Puerto Rico's beauty and candid discussion with locals about the effects of gentrification caused by wealthy foreigners.

"We'll be foreigners in our own land," one local says.

Graulau adds in a voiceover, "This is Puerto Rico. But life here isn't the same for everyone. Some arrive with advantages and benefits. And some have been here forever and are now feeling displaced."

The release of Bad Bunny's music video, combined with social activism comes at a time when the U.S. territory is most in need of support.

Bad Bunny's "El Apagón" music video highlights social and economic injustice in Puerto Rico.

Hurricane Fiona caused island-wide power outage in Puerto Rico

Hurricane Fiona made landfall Sunday in southwestern Puerto Rico, shortly after the entire island lost power as it got battered nearly five years to the day after blockbuster Hurricane Maria ravaged the U.S. territory.

Fiona, a Category 1 storm, reached Puerto Rico at 3:20 p.m. EDT, bringing maximum sustained winds of 85 mph, the National Hurricane Center said. The system is expected to unleash historic rainfall of up to 30 inches, widespread flooding and dangerous mudslides, forecasters said.

“The damages that we are seeing are catastrophic,” Puerto Rico Gov. Pedro Pierluisi said.

In the central mountain town of Utuado, the storm washed away a bridge that police say was installed by the National Guard after Hurricane Maria hit on Sept. 20, 2017.

Hundreds of people were evacuated or rescued across the island as floodwaters rose, submerging cars, first floors, and an airport runway in the island’s southern region.

LUMA Energy, the company that operates power transmission and distribution, said fierce winds disrupted transmission lines, leading to “a blackout on all the island.” Fully restoring power could take several days, LUMA said.

President Joe Biden declared a state of emergency on the territory, home to 3.2 million people, the vast majority American citizens.

Contributing: Susan Miller and Jorge L. Ortiz