Swift City: Glendale, Arizona changes name to honor Taylor Swift's Eras Tour launch

Arizona Republic

Glendale, Arizona is changing its name to Swift City to celebrate the launch of Taylor Swift's Eras Tour at State Farm Stadium there.

There's no need to bother with change of address forms if you live in Glendale, though.

The Taylor Swift-themed rebrand is temporary and symbolic, taking effect on Friday and Saturday, March 17-18, the days Swift will be at State Farm Stadium as the first act in history to sell out two shows at that venue on a single tour.

The name Swift City was unveiled at a news conference on Monday where Glendale Mayor Jerry P. Weiers read a proclamation laying out the case for Swift and Glendale in a series of sentences beginning with "Whereas" and referencing lyrics to several hits on his way to a closing involving the words "I do hereby declare."

He then added that "all Swifties are encouraged to share their smiles 'that could light up this whole town' on all social media platforms because 'the best people in life are free.'"

Glendale will have digital billboards along the freeways and in Westgate Entertainment District, where State Farm Stadium is, welcoming fans to Swift City.

The city worked with the stadium and Swift's tour publicist to get the OK to use her ad/collage image on the new symbolic name city sign.

How Glendale teased renaming itself for Taylor Swift

"…Ready for it?," the note began.

"Glendale is SO enchanted to meet Taylor Swift as she kicks off ‘The Eras Tour’ at State Farm Stadium that the city will be taking on a symbolic new name for March 17 and 18.

"There is no need to calm down, we’re fearless and doing something highly unusual to celebrate the fact that Taylor’s concerts start right here! We know all too well that she’s one of the most influential artists of her generation and we are writing our own love story for her and greeting every Swiftie in style!"