Garrett Hedlund is the new face of YSL

Donna Freydkin, USA TODAY
Garrett Hedlund is the new face of La Nuit de L'Homme.
  • The %27On the Road%27 star is fronting Yves Saint Laurent%27s La Nuit de L%27Homme fragrance

Garrett Hedlund is the latest celebrity to front a fragrance.

He's the face of Yves Saint Laurent's La Nuit de L'Homme.

Hedlund joins the lucrative ranks of James Franco (Gucci), Alexander Skarsgard (Calvin Klein Encounter) and most famously of all, Brad Pitt (Chanel No. 5).

So what kind of scent is Hedlund promoting? According to YSL, it's "a fragrance full of contrasts, spanning its fresh, explosive top note (Cardamom and Bergamot) and its extremely sensual, intoxicating, oriental base note (Coumarin and Vetiver)."

Yum. Nice gig if you can get it.

Hedlund most recently starred in On the Road, opposite Kristen Stewart, and is dating Kirsten Dunst.

In other branding news, Katie Holmes is the celebrity face, and new co-owner, of Alterna Haircare.