Peak Your Profits: The promise of a new tomorrow

Jeff Blackman

Hope. Change. Two simple words. Embraced by leaders and all. In business and life.
They can bring the promise of a new tomorrow. A fresh start. A bright beginning. They’re words that work.
They’ve helped politicians get elected for years. And even prove, “anything is possible.”
This isn’t a political message. It’s a business message. About how to capture attention. Stir emotion. Generate enthusiasm. Create action. And generate revenue and profits. Repeatedly!

A balloon cotton bush is illuminated by the sun in the gardens at Holliday Park in Indianapolis on Sunday, Oct. 8, 2017. The gardens at the park are cared for with the help of Marion County Master Gardeners, Fall Creek Garden Club, Indiana Daffodil Society, Indiana Daylily-Iris Society and Indianapolis Hosta Society.

As I travel the country as a “business-growth specialist,” there are three common messages I’m hearing from CEOs, executives, leaders and salespeople:

  1. “Business stinks. Sales are down. We’re laying-off people.”
  2. “We’re hanging in. We’re holding our own. It’s tough, but we’re breaking even or still profitable.”
  3. “Business is up. We’re adding people. Last month broke new sales records. We’re coming off our best year. And are going to beat it this year!”

While there are of course nuances to the preceding, these are the mantras I’m hearing. In varied regions. From all types of businesses.
The consistency, is the inconsistency! Yet, there’s one constant. These folks, especially leaders, remain “hopeful.” And they know “change,” (even if things are good), is required.
However, hope and change come with high expectations. Because, hope and change alone, aren’t enough.
You better also make intelligent decisions and take meaningful action.
To get you headed in the right direction, here are 14 strategies to affect change:

  1. Focus on training, development and productivity enhancement.
  2. Plan and prepare, better to be pro-active vs. reactive.
  3. Establish “teams.”
  4. Have defined goals that are realistic, yet “stretch.”
  5. Monitor progress and modify.
  6. “Pilot” change before expanding.
  7. “Empower” yourself and others, before, during and after the change.
  8. Link “change” to rewards.
  9. Find ways to improve, enhance or upgrade your products and services.
  10. Make “value” your differentiator, not price.
  11. Get closer to your prospects, customers or clients, ask them better questions, discover how you can help them attain a more favorable future and improve their condition.
  12. Make referrals a part of your pipeline; ask for ‘em, get ‘em, convert ‘em (Your customers already know you, like you, love you and trust you. It’s a dis-service, not to ask, who else you can help).
  13. Stay optimistic.
  14. Be patient.

Your future starts with “hope.” It's your “wish list” for something positive to happen. It seems possible. Plausible. Likely. It’s that gut-feeling, that desirable outcomes, are just around the corner.


Your future then requires “change.” New choices. New skills, attitudes, beliefs and behaviors.
Your future then demands “action.” To get something, you must do something.
May you transform hope, change and action, into results.
And may you too prove, anything is possible! Especially, with the following question, that’s a “paradigm pusher!”


Ask the following to; yourself, your team and your leaders:
“What today, is impossible to do, yet if it could be done, would significantly change and upgrade how we do business?”
This is one of my favorite questions to ask clients. Why? Because it has no boundaries. No rules. The goal, is to seek and find, “Cool!”
And to creatively challenge your customers, ask:
“What today, is impossible to do, yet if it could be done, would significantly change and upgrade how you do business? How you grow your business? How you live your life? How you enhance your lifestyle?
Ask these or similar questions. Then, listen. Intently.
The answers, will help you create your future. A future filled with innovative products, services, solutions and possibilities. You become, a champion of change.

Jeff Blackman is a Hall of Fame speaker, author, success coach, broadcaster and lawyer. His clients call him a “business-growth specialist.” If you hire speakers, contact Jeff at 847-998-0688 or And visit to learn more about his other business-growth tools and to subscribe to Jeff’s free e-letter, The Results Report. Jeff’s books include “Stop Whining! Start Selling!” (an Amazon Bestseller) and the revised 4th edition of the best-selling “Peak Your Profits.” You can also stay connected with Jeff via Facebook, LinkedIn and Twitter: @BlackmanResults.