Inflation surges to 31-year high. What the jump in consumer prices means for your pocketbook, Joe Biden's troubles

WASHINGTON – Inflation over the past 12 months surged to a 31-year high as rising prices undercut President Joe Biden and hurt consumers despite evidence the U.S. economy is rebounding from the pandemic. 

The consumer price index increased by 0.9% in October, the U.S. Bureau of Labor Statistics reported Wednesday, leaving inflation 6.2% higher than a year earlier. It's the largest 12-month increase since 1990. 

Over the past year, as the USA has battled the COVID-19 pandemic, the cost of energy, food, transportation and other must-haves spiked. The reasons include supply chain breakdowns, labor shortages and a sudden burst of spending after widespread lockdowns.

For weeks, the White House has downplayed rising inflation as a temporary issue, predicting consumer prices will fall in 2022 and spotlighting an inflation slowdown in September. 

But in a statement Wednesday, Biden called reversing the inflation increase "a top priority for me."

"Inflation hurts American pocketbooks," Biden said, pointing to rising energy prices as the biggest driver – though he said the price of natural gas has fallen since the latest data was collected. Biden said he directed his National Economic Council to "pursue means" to try to further reduce these costs and asked the Federal Trade Commission to "strike back" at any market manipulation or price gouging in this sector.

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Biden also pointed to his congressionally approved $1.2 trillion infrastructure bill, which he will sign into law Monday, predicting it would bring costs down by dedicating money to modernize supply chains. The president visited a Baltimore shipping port Wednesday to stress that point. 

"Too many people remain unsettled about the economy – and we all know why. They see higher prices," Biden said. "We're tracking these issues and trying to figure out how to tackle them head-on."

Here's how the inflation is playing out for Americans and Biden politically:

I noticed my grocery bill is higher. Am I imagining things?


The price of food at home is up 5.4% over the past 12 months. That includes an 11.9% increase in the price of meat, poultry, fish and eggs. 

It's the largest 12-month increase in grocery prices in more than three decades, according to the Bureau of Labor Statistics.

Not everything is spiking. Dairy prices haven't budged much, rising 1.8% over the past year. 

A volunteer packs onions in the warehouse of the Alameda County Community Food Bank in Oakland, Calif., on Nov. 5, 2021. U.S. food banks dealing with increased demand from families sidelined by the pandemic now face a new challenge – surging food prices and supply chain issues.

Are wages covering the price increases?

It depends on your individual situation.

Many companies raised their minimum wages in recent months as they grapple with labor shortages, including Walmart, Target, CVS and Starbucks.

Those wage increases help workers pay for the extra cost of goods, but the higher pay may translate into price hikes, as well, as companies look to make up the cost.

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Overall, the average American worker's wage increase has been usurped by price increases. Real average hourly earnings – a metric that accounts for the impact of wage and price increases – declined by 1.1% from October 2020 to October 2021, according to the Bureau of Labor Statistics.

Accounting for the fact that the average workweek shrunk slightly during that period, real average weekly earnings declined by 1.4%.

What does surging inflation mean for Biden politically? 

For Biden, who has seen his approval numbers sink since August, the rising inflation has handcuffed his ability to get credit for an otherwise improving economy. 

It presents a major warning sign for Democrats, who face an uphill battle to reclaim control of the Senate and House in next year's midterm elections. 

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The president argued "the Biden economic plan is working," pointing to unemployment that has dropped since he took office and rising wages. He tied that progress to actions he took to vaccinate Americans and pass a $1.9 trillion COVID-19 rescue plan in March. 

There are several positive economic trends that historically boost presidencies: The USA added 531,000 jobs in October, dropping the unemployment rate from 4.8% to 4.6%, the lowest since March 2020; unemployment claims reached a 20-month low; and a strong stock market saw the Dow Jones Industrial Average surpass 36,000 for the first time last week.

President Joe Biden briefly talks with reporters following an event to welcome the Milwaukee Bucks basketball team to the White House to celebrate their 2021 NBA Championship, on the South Lawn of the White House in Washington, Monday, Nov. 8, 2021.

Those gains get overshadowed by rising inflation, which Republicans have seized on for months.

Republicans – not Biden – are winning the messaging battle. 

Only 31% of registered voters approved of Biden's handling of the economy in a poll last week from USA TODAY/Suffolk University, compared with 60% who said they disapproved. The poll found Biden's overall approval rating dropped to a new low of 38%. The economy and inflation both ranked among the top five areas voters said they would like to see Biden address over the next year.

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In Virginia's governor's race – narrowly won last week by Republican Glenn Youngkin despite Biden carrying the state by 10 percentage points in 2020 – the economy rated as the top issue for 33% of voters, according to NBC exit polls, topping all other issues, including taxes, abortion and education. Youngkin won 55% of these voters, compared with 45% for Democrat Terry McAuliffe. 

If these trends hold during the 2022 midterms, it could prove disastrous for Democrats.

Does surging inflation mean the economy is struggling? 

Economists said rising prices at the gas pump and grocery store are the result of a pandemic still posing challenges after the rise of the COVID-19 delta variant – not an indicator of an economy getting worse. 

Mark Zandi, chief economist of Moody's Analytics, said the inflation surge should be short-lived. He predicted costs will start dropping in early 2022, and "by this time next year, certainly by 2023," the USA should return closer to normal inflation.

"I think this is entirely the result of the delta wave of the pandemic, and if it sticks to the script, I think inflation will moderate. We're seeing the worst of inflation right now," Zandi said. 

The pandemic upended supply chains, which led to higher prices on goods. For example, Zandi said, the pandemic forced the closure of a Malaysian semiconductor plant that produces chips for the Ford F-150, the most popular vehicle in the USA. It meant fewer cars produced and a surge in vehicle prices. 

"It's a shock to the supply side of the economy that lowers growth and raises inflation," he said.

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Companies in the retail and hospitality industries raised wages to fill worker shortages, passing costs on to the consumer, he said, while rising energy costs resulted from increasing demand.

In an economic recovery, he said, inflation rebounds slower than the gross domestic product and jobs. He noted that the last two dynamics have already happened.

If the pandemic fades, "then these problems iron out," he said.

How much are energy prices fueling inflation?

A good amount. The energy index – the government's gauge for the prices Americans pay for gasoline, heating and other energy – has soared 30% over the past year.

The average price of gasoline is more than $3.41 per gallon, the highest it's been since 2014, according to AAA. Americans pay nearly 50% more for gas than they paid a year ago, according to the Bureau of Labor Statistics.

Gas prices hover around $4 a gallon at a Conoco station Nov. 5 in Denver.

Though gasoline prices often fall in the winter as demand declines, the price of heating your home is likely to spike this year.

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In October, U.S. prices of natural gas were about three times higher than at that point in 2020. That marked a 13-year high, according to the International Energy Agency, an organization that advises governments on energy policy.

For years, natural gas prices had been low because of a huge increase in output in the USA. A combination of factors, including rising demand overseas as other countries transition off coal, led to a global spike in the price of natural gas. 

"Nobody's been paying close attention to their natural gas heating bill," said Rob Thummel, an investment manager focusing on energy at Tortoise Capital. "In fact, in a lot of cases, your bills have been going down."

That blissful period has come to an end. Thummel predicted that if it's a normal winter, the average customer's bill could increase by 50% to 75%.

Will holiday shopping be more expensive?


Retailers facing labor shortages increased wages, and they're not likely to fully absorb the extra costs. They're also dealing with supply chain challenges that, in some cases,  limit the availability of products.

The bottom line: Expect higher prices and fewer sales on apparel, toys and sporting goods.

"This past year has provided retailers with the unexpected opportunity to adapt their pricing strategies," Cowen retail analyst Oliver Chen said Tuesday in a research note. "The dual forces of supply-chain disruptions and inflation has allowed retailers to take price increases and, arguably more importantly, reduce the frequency and depth of markdowns. We believe retailers could take advantage of the current environment to adjust the consumer mindset to no longer shop for promotions."

Can the Federal Reserve fix this?

This might be beyond the Fed's reach.

Normally, the Federal Reserve would increase interest rates to rein in inflation, but that might not strike at the heart of the problem.

"Rate hikes might not be enough to reverse inflation because the sources of inflation involve supply-chain bottlenecks and fiscal spending, which are two areas that the Federal Reserve doesn't control," Nancy Davis, portfolio manager of the Quadratic Interest Rate Volatility and Inflation Hedge Exchange-Traded Fund (ETF), said in a written analysis.

How much do car prices factor in?

A lot. The spike in car prices has an outsize impact on the broader rate of inflation.

The average prices of used cars and new cars jumped 26.4% and 9.8%, respectively, over the past 12 months. 

The global chip shortage sparked by the pandemic constrained automotive production, leading to fewer vehicles and higher prices.

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The average price of new vehicles reached an all-time high in October for the seventh straight month, clocking in at $46,036, according to Cox Automotive's car valuation service Kelley Blue Book.

Average new-vehicle prices could continue rising in the coming months before leveling off around $50,000, estimated Kevin Roberts, director of industry insights and analytics at car buying site CarGurus.

Who is most affected by surging costs?

Not surprisingly, the nation's most significant surge in inflation in 30 years  disproportionately affects the poor and working class.

Americans in the bottom one-third of income distribution feel the pressure of higher costs the most, according to Zandi, because they have less of a financial cushion. 

That reality is compounded by the fact that inflation affects pocketbook expenses such as food and gas.

Although low-income Americans built up some savings through coronavirus relief checks and Biden’s child tax credits, Zandi said, rising inflation forced them to spend that money quickly.  

Those most affected often include families of color or rural white Americans in low-wage industries such as hospitality, retail, health care, child care, recreation or personal services. Zandi said inflation is generally not an issue for Americans with the top one-third of wealth.

"Your high-income households, they've got a lot of savings, assets and cash," he said.

Is the price of everything skyrocketing?

Luckily, no. The good news is that many areas of the economy are not experiencing significant price increases.

The cost of medical care, for example, rose only 1.7% over the past year. Given the impact of health care costs on Americans' pocketbooks, that's a relief.

Reach Joey Garrison on Twitter @joeygarrison.