Camperdown plaza, hotel, apartments on Main in Greenville on track for late summer finish

Eric Connor
The Greenville News

The drive down South Main Street along the length of the Peace Center is a different experience than it was just a few months ago.

The shadows impose themselves as the walls of Camperdown rise, resembling for a brief stretch the feel of a large city that Greenville is increasingly becoming.

For close to three years now, the $350-million mixed-use project that towers over the ground where the old Cold War-era Greenville News complex once stood has been rising from the ground, in the past year or so simultaneously.

Ask LaFleur:Did something change at Camperdown site in downtown Greenville?

Come the end of the summer, the long-awaited completion date will arrive — and it will culminate at the same time, said Brody Glenn, president of Greenville-based Centennial American Properties, the project's master developer.

Here's where each facet of the projects stands:

The Greenville News

The Greenville News moved its media operations steps away from the former 1969 building into a new office building at the corner of East Broad and Falls Street in 2017, clearing demolition for the rest of Camperdown.

Camperdown then and now. The top photo shows the Camperdown site in 2020. The bottom shows the site in 1967.

The lower portion of The News building features space for a restaurant and retail operation.

The concept for the restaurant space, envisioned by the Larkin's brand, has yet to be announced, but Glenn said the business will be ready to open late summer.

More:AC Hotel at Camperdown food and beverage concepts will be new to Greenville marketplace

A tenant for the retail space has yet to be announced.

Like so many available spaces throughout the project, Glenn said announcements will be forthcoming — some, he said, that will be transformational.

“There’s a couple things we’re working on that will mean big, big things for Greenville," said Glenn, who along with his father developed the Fluor Field mixed-use project and others. “Camperdown is going to change the way people look at Greenville, and we’re trying to take advantage of that. Greenville’s got a great story to tell."

Deca Apartments

The apartment structure currently towers over the south end of main street, 10 stories high built over a two-level parking garage with retail at the pedestrian level.

As of now, the 217-unit building is open to lease as the finishing touches are being done.

The first three tenants moved in shortly after Christmas.

The Club Room at the Deca Camperdown apartment building on Falls Street in Greenville.

The complex — named "Deca," which refers to its 10-story height — is among the highest end of luxury in downtown Greenville.

The rents range from $1,700 for a lower-level, 642-square-foot studio to $4,405 for a 1,630-square-foot, three-bedroom, three-bath unit, with penthouse units.

The amenities include a rooftop space with 360-degree views of downtown Greenville, with a heated saltwater infinity pool, high-tech fitness center, club room with fireplace, dog spa and private dining room with outdoor terrace to entertain.

“The quality and sophistication of Deca brings a new standard of living to downtown Greenville,” said Justin Weintraub, Executive Vice President at Daniel Corp., the developer that owns the building except for the ground-floor retail.

Falls Tower

Soon the height of the apartments will be overtaken by Falls Tower, which at 17 stories will be the second-tallest building in downtown Greenville.

More:17-story Falls Tower in Camperdown will be among downtown Greenville's tallest

Falls Tower will predominantly house office space — nearly 200,000 square feet spread among seven floors. 

Bank of America, Elliott Davis, Spaces and CBRE have been announced as tenants. Currently, one floor of office space remains unclaimed, and Glenn said his company is "negotiating on that floor as we speak."

The upper floors of the tower will be devoted to 18 luxury condos that will range from 2,726 square feet to 5,452 square feet, with 254-square-foot balconies overlooking Falls Park.

All condos have been sold, in excess of $1 million.

Right now, the blue frame of the tower is rising with about six more stories to go before it reaches its final height.

Those six stories, set back from the rest of the building so that it appears less imposing, comprise the condo aspect of the tower, Glenn said.

AC Hotel

The AC Hotel by Marriott fronts most of South Main Street where the footprint of The News old offices stood.

The six-story hotel will have a 16,000-square-foot, publicly accessible rooftop that will have three to four unique food and beverage options

The Club Room at the Deca Camperdown apartment building on Falls Street in Greenville.

Greenville-based Auro Hotels has yet to announce names for its two restaurants. 

Earlier this year, Auro owner DJ Rama said the bottom level of the hotel will be a tapas bar-inspired restaurant, on the second floor a speakeasy bar.

The hotel will pay homage to the former Greenville News site, where the newspaper operated on the corner for more than 100 years.

The plans call for artifacts related to the news operation, including hardwood floor reminiscent of the printing facility, Rama said.

The hotel will be ready to open, along with the rest of the project, in the late summer, Glenn said.