In the Know: Ferrari dealership will be roaring onto North Naples scene
It started with a recent tip from colleague Brittany Carloni about a luxury car dealer potentially kicking the tires in Collier County.
Then alert reader Linda Miller followed up Wednesday about the EnviroStruct LLC construction site that just began evolving near the Walmart on U.S. 41 in North Naples, saying she heard a Ferrari dealership may be parking there.
Indeed, the automaker is the latest project for the Bonita Springs-based contractor, which has been rolling out all types of car shops in Southwest Florida, Central Florida and the Jacksonville area.
"We're rocking," said giddy company president Neil Simon. "We're clearing the land now and importing the fill."
A "shiny" two-story dealership with 52,000 square feet of space should rise from the 4 acres or so near the Immokalee Road intersection around the third quarter of 2020, perhaps September or the fall, Simon said.
"This one has clean lines, what you would think of when you think Ferrari," he said. "The tile will come from Italy. It will be sharp."
When I think Ferrari, I think dollar signs. Lots of them. The most "affordable" vehicle I could find in a recent Car and Driver magazine lists at about $206,000. Many of them are in the $350,000 range, but you, not me, can spend more than $1 million on a “fancy” model.
If you want to see recent samples of EnviroStruct's handiwork with new construction and renovations of high-end dealers in Naples and beyond, check out Mercedes-Benz of Bonita Springs on U.S. 41 near Old 41 Road, Porsche Naples, 3147 Davis Blvd., and Naples Infiniti and Volvo Cars of Naples on the 5800 block of Naples Boulevard.
The company also has completed or has other auto projects cooking in Lee County and Central Florida, among close to a couple of hundred major jobs in its relatively brief history. You might recognize some of their work, including a pair of Bonita Springs fire stations and Estero's government complex.
"We have done a lot of automotive, close to 40 dealerships," Simon said of his company, which has been in business since 2009, when he partnered with Stephen McKenna Jr., taking a chance during that raging economic downturn a decade ago.
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It has paid off. The company, which has 55 employees and is a "green" building advocate, has had $85 million to $100 million in projects each of the past three years, Simon said: "We like the size we’re at now."
The Collier County location is New Country Motor Car Group's first shop in Southwest Florida. The organization, which is calling it Ferrari of Naples, 11291 U.S. 41 N., has more than 20 dealerships in southeastern Florida, New York, Pennsylvania and Connecticut. We've asked the dealer for more details. Expect more on this and EnviroStruct in a future column.
Phil Fernandez writes the In the Know column for the Naples Daily News. Email: email@example.com.