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The hard seltzer market is getting even more crowded. Buzz60’s Sean Dowling has more. Buzz60

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JetBlue Airways, hoping to score with millennials and other young adults, is adding Truly hard seltzer to its menu of in-flight alcoholic beverages.

The low-carb, low-sugar, relatively low-alcohol seltzers, served in a can, have been dubbed the "buzziest'' drink of the year, and brands including Truly, White Claw and Bon & Viv have seen sales skyrocket.

JetBlue, a pioneer in in-flight amenities, said it will be the first airline to sell hard seltzer on board. 

"We are constantly listening to our customers and diversifying our inflight offerings to make sure we're making the products they love on the ground available to them in the skies," Mariya Stoyanova, director of product development at JetBlue, said in a statement. "Bringing Truly Hard Seltzer on board is another fun way to deliver on our promise of providing a preferred customer experience with our partners at The Boston Beer Company."

Truly is based in Boston, where JetBlue has a large hub.

JetBlue will sell cans of Truly Wild Berry for $8 beginning this month.

Hard seltzer trend: PBR, Natural Light and Four Loko are testing hard seltzers

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